Chewing it over: gum industry on the rise!
The international chewing gum industry is constantly evolving, and research by organisation Technavio forecasts further growth over the next four years. Kennedy’s rounds up these findings – both in the UK and internationally – and explains why the sugar-free trend is here to stay
A new report by market research organisation Technavio, entitled Global Chewing Gum Market – Market Analysis Report 2015-2019, provides some very interesting insight into the state of the chewing gum world today. Looking at the global confectionery market of 2014, we can see that gum sales account for 15.6 percent of total sales – trailing chocolate and candy sales, which account for 55.2 percent and 29.1 percent of sales respectively. However, the chewing gum segment is picking up pace, and Technavio’s report explains why.
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