ISM Coverage – UK Chocolatier showcasing premium bars
Divine Chocolate, a Fairtrade company owned by cocoa farmers, is exhibiting for the first time at this year's ISM. Divine will be celebrating its recent merger with its company in USA, and is looking to expand into new territories – consolidating its growing global presence – and will be exhibiting its range of premium bars, gifts and seasonal specialities.
Divine’s MD Sophi Tranchell says: “We are delighted to be exhibiting at ISM and representing our farmer owners at the show. It will be a great opportunity to showcase our business model with cocoa farmers at its heart, and to profile our range of which we’re really proud. Having led Divine since it was a tiny start-up company, it is rewarding to be stepping on to the international stage and seeing how a social enterprise like Divine is resonating with buyers and consumers around the world.”
Divine Chocolate is focusing on a fairer and more sustainable business model in the chocolate industry. The farmers of the Kuapa Kokoo co-operative in Ghana (that own 44% of the company) benefit not only from profit share and Divine’s investment of 2% of turnover in special farmer projects, but also via an access to knowledge about the industry they supply. This model puts the farmers in control of their own future and development, enabling improvements in farming and productivity, and encouraging a future generation to stay in cocoa farming.
Divine notes that its chocolate is traceable from bean to bar, and that every product is Fairtrade certified.
Hall 4.2, Stand K14 (UK Pavilion)