ProSweets Coverage – Natural colours for confectionery
With this year's ProSweets exhibition now less than two weeks away, Kennedy's Confection starts its special coverage of this annual event by previewing some of the key exhibitors. Stay tuned to our website in the days leading up to the show for more exclusive details.
GNT, a supplier of natural ingredient food colour solutions, believes that the first impression counts – especially when it comes to confectionery goods. A recent global consumer survey, conducted by market research institute TNS on behalf of GNT, revealed that when it comes to choosing products such as fruity gums and sugar drops, the colour of a product has great influence on the purchase decision. At the same time, customers all around the world place increasing value on food and beverages that are free from artificial additives, and the study also showed that 40 percent of all consumers wish for sweets to be produced without synthetic colourants.
At ProSweets, the GNT Group will present its colour-intensive fruit, vegetable and plant concentrates to demonstrate that vibrant colours and consumers’ wishes for naturalness do not have to be contradictions. Representatives of the family-owned company will be on-site to answer questions regarding colouring foods and latest consumer trends, revealed in GNT’s global study. Visitors will also have the opportunity to take learn all about colouring foods – from the selection of raw materials, all the way through to the application of the final concentrates in extruded sweets, hard and soft dragées, chocolate compounds and many more.
As a global provider of colouring foods, GNT produces more than 400 colour shades. The raw materials are processed through gentle physical methods such as pressing, chopping and filtering, without the use of chemical solvents whatsoever. The concentrates, which are sold under the brand name Exberry in almost 70 markets, are suitable for a wide variety of products. GNT’s experts advise on all aspects of colour stability, shade and shelf-life of their products, as well as on product development and regulatory questions.
As a natural alternative to additive colours, colouring foods seek to meet the demands of today’s health-conscious consumers, as well as their expectations of clear and easy to understand information. Since they are classified as ingredients, colouring foods can simply be labelled as such, e.g., “Colouring food (concentrate of pumpkin)”. For clear-label products, colouring foods can prove to be an ideal solution.
Hall 10.1, Stand G011
– A full 12-page ProSweets preview appears in the January 2016 issue of Kennedy's Confection.