ProSweets Preview – GNT to demonstrate Colouring Foods in special experience room
With more than two-thirds of European consumers including confectionery on their shopping lists when visiting the supermarket, it’s clear that indulgence remains a top priority for the majority of shoppers.
In the context of the current health drive in food and beverages, however, consumers are scrutinising the ingredients of sweets more closely than ever before; and they want products that appeal not only aesthetically and to the taste buds, but to their conscience as well.
Thus, manufacturers need to shift from complex additives and e-numbers towards natural, identifiable ingredients. At ProSweets, the GNT Group will demonstrate how its EXBERRY Colouring Foods can replace additive colourants in all kinds of confectionery products, and how producers can transform their products trouble-free.
“When giving themselves a treat, sweet lovers do not want to have a guilty conscience. Therefore, manufacturers must respond to the growing demand for natural ingredients in confectionery to make their offer future-proof”, says Petra Thiele, managing director of GNT Europa.
“To help them achieve this, we follow a full service approach with EXBERRY solutions. Our experts help with a fast and flawless transition and offer local support throughout the entire product development process – from the initial assessment of colour to process and production integration”, she explains.
The EXBERRY portfolio comprises more than 400 different shades. Being available as liquids, powders, micronised powders and oil-dispersible solutions, they are suitable for all sorts of confectionery, including fruity gums, high boilings, hard and soft pannings to icings, pressed tablets and many more. Beyond that, Colouring Foods can be used in applications like beverages, dairy, bakery and savoury products. All concentrates are obtained exclusively from fruit, vegetables and edible plants and processed by using only gentle physical methods. The complete supply chain control permits full traceability, year-round availability and quality in terms of stability and brilliance.
At ProSweets, visitors to GNT will learn about the concept of Colouring Foods in a special experience room. The room is modelled on GNT’s application labs so that visitors can get insights into technical details and new innovations. On top of this, a supermarket area raises awareness for the importance of clean label products and demonstrates the various application possibilities of Colouring Foods. Experts will be available to discuss inspiring, on-trend product concepts and how to achieve them with natural colours. Besides, visitors have the chance to experience the solutions first hand by trying EXBERRY-coloured beverages.
- The GNT Group will be at ProSweets in Cologne from January 28-31. Its stand can be found in Hall 10.1, at Stand G011.