What will 2018 bring? Angus Kennedy takes a glimpse into the future
‘Mind the future’ – Editor’s predictions what will 2018 bring?
by Angus Kennedy, Editor of Kennedy’s Confection – originally published in the January 2018 issue of Kennedy's Confection
I love predicting the future – mainly because no one can say I am wrong, at least not yet anyway. And then, by the time you all realise I am wrong (likely); well, we have probably all forgotten what I said anyway! Okay, so with 30 years of being an editor in this industry, I can say confidently that 2018 is going to be a great year and also a year of massive changes.
But before I get into that; a great year for Kennedy’s too it has been, and we are very pleased to provide you with (again), a huge record-breaking issue of our special January Cologne show preview edition of Kennedy’s Confection. An issue with some of the best firms to visit at ProSweets and all our friends in the iSM show halls – over 100 plus pages. Print was never out of favour really. Copies of this special issue will be arriving to subscribers this week, and will also be available throughout the halls at both ProSweets and ISM.
Markus Rustler, CEO of Theegarten has been on a roll too, announcing exclusively to Kennedy’s his reasons for their quite remarkable milestone to achieve €65m turnover in this month’s cover story. We also report in our latest issue extra news on some great companies to see at iSM that we recommend you pop along to see, including: Walker’s Nonsuch, Barry Callebaut, Golden Casket, Jelly Belly and Tunnocks.
So, what will happen for 2018? An up-and-coming trend for 2018 I predict, will be the continued growth and diversification of the free-from and sugar-free markets; in particular Vegan, Gluten and Lactose-free and the rising number of flexitarians who in general, will be harder to monitor as they don’t wish to be called anything. They simply have made a conscious effort to reduce their milk, meat or sugar intake, for example, but without the awkward baggage of being classified as ‘different’. Something that many ‘free-fromers’ now increasingly would like to experience.
But it won’t stop there. Aspartame and other more controversial ingredients could fall out of favour completely, while more natural alternatives like fruit additives will, if positioned correctly, see a significant rise in their popularity in 2018 as they have done so already.
Another trend will be a more natural sugar reduction of products each year by producers to fit in line with new government quotas. This trend; not being a case of taking it all out and marketing it specifically, but a gradual and more natural reduction process that goes more or less unnoticed and subsequently resulting in the education of a new palette that is not so needy of the ‘sweet’. Therefore, many more grades of ‘less sugar’ – particularly percentages of less sugar chocolates and other industrially supplied products – will come onto the market. A time eventually will come where we will be in a position where a little sugar goes a long way.
And soon it will be how consumers can make a purchasing choice that enables them to assist their planet; which possibly they feel powerless to do, even with food industry increasing claims to have helped. So those of you onto these sentiments that hold the truth, which of course many of do, you are onto an increasing winner for 2018.
Another trend I predict in 2018 is the ‘mindful one’. I am rather pleased about this as it finally brings in a kind of necessity to keep ‘in mind’ consumer’s spiritual needs while developing new product concepts. There are a couple of references to the seeding Mindful diet already in this issue.
Perhaps more hidden is the fact that the planet and mother nature is taking back her control – read my weekly Friday Light blog if you want more. This month, the U.S. National Oceanic and Atmospheric Administration have said openly that a temperature rise of just 2.1 degrees centigrade might put an end to the chocolate industry by 2050. They could say that as they won’t be around then perhaps, and also there are trees being bred now to withstand this. Do keep track on this seeding story in 2018. But also take a look at the weather systems (you can’t miss it right). There is much disinformation on causes of the new weather, don’t believe in the fallacy of the two clever government constructed words ‘global warming’. It’s a diversion of the truth to what is really happening to our planet. Some know the reason, me included, but the public is not ready for that! Things will get a lot more turbulent.
Another huge change, and one that I haven’t even celebrated yet, is mine! Yes, mine. In May this year, Angus Kennedy, your humble author, flies to New York to launch his new book. For new readers, that’s me okay. I will be talking to 14 television stations in front of millions of consumers talking about what makes a great chocolate with my latest book, Bittersweet (finally and officially published) – took 32 years. If you would like me to talk get your chocolate in front of millions of consumers right across America, now’s your chance? I need a sponsor, help me live the dream! As we all help each other in the end – those that don’t, they need the help.
And on that positive note, I wish you all an exciting year of opportunity, dreams-being-realised, peace, abundance, charity and the self-welcoming of a newly-found internal wisdom and your acceptance of the forthcoming great changes of our planet, nature and humanity – all for the better!
See you in Cologne for continued and increasingly prophetical and philosophical chat.