MIA lands in the UK
MIA (Made in Africa), a new super premium ethical food brand, has landed in the UK with its first products – a six-strong range of Madagascan single origin, bean-to-bar chocolates.
Each and every MIA product is crafted from start to finish in Africa to give greater benefit back to the communities they come from, and the products officially launched in the UK in January 2018.
The new MIA dark chocolate line includes 100% Cocoa, 75% Dark Chocolate, 65% Coconut, 65% Almond & Coconut, 65% Hazelnut & Cranberry and 65% Candied Orange, and carry an RRP of £3.99 – £4.49 per bar.
The bars come in 75g packs in cases of ten, and feature embossing and gold foil finishes to create a texture and shine that MIA hopes will add a premium feel.
The entire chocolate making process – from roasting, shelling and grinding to tempering and packaging – takes place under one roof to ensure each bar’s premium quality and the unique flavours of the terroir. The Criollo, Amelonado and Trinitario cocoa used, which is all classed as fine flavour cocoa by the International Cocoa Organization, is sourced directly from independent farmers in the Sambirano Valley of northwest Madagascar.