Nestlé premium chocolate launches in the UK
Nestlé is bringing its premium chocolate brand, Les Recettes De L’Atelier, to the UK following growth across Europe.
The brand, which roughly translates as ‘recipes of the artisan’s shop’ is exclusive to Sainsbury’s stores and includes a range of smooth Swiss chocolate blocks with natural fruit and nut pieces.
It will be available in seven different flavours, including: raisins, almonds and hazelnuts; orange zest and cacao nibs; whole roasted almonds and hazelnuts; salted caramel; roasted almonds; blueberries, almonds and hazelnuts; and cranberries, almonds and hazelnuts.
The way the product is made, with fruit and nut inclusions clearly visible once unwrapped, gives the chocolate a handmade, artisanal feel and means that each square of the chocolate is unique.
Alex Gonnella, marketing director for Nestlé’s UK confectionery business, says: “Premium chocolate is one of the fastest growing areas in confectionery and, until now, has been a gap in what we offer here in the UK. What has already been achieved with Les Recettes De L’Atelier is very impressive, it’s a brilliant, luxury product and the reception we’ve seen from our colleagues here at Nestlé alone tells me that it will be very well received.”
Alex continues: “People, quite rightly, expect us to develop new, innovative and exciting confectionery, we’ve been doing it for more than a century, and Les Recettes De L’Atelier is a key part of our plans to keep our portfolio fresh and give confectionery fans exactly what they are looking for.”
Les Recettes De L’Atelier was launched in Switzerland and France in 2014 and has grown to become Nestlé’s fastest growing confectionery brand in Europe, now sold in more than 15 countries. As it arrives in the UK for the first time, it is the third biggest premium confectionery brand in the region.