Callebaut launches ruby chocolate for chocolatiers and pastry chefs
Belgium will be the first market where ruby, the fourth chocolate category, becomes available for artisan chocolatiers and chefs.
Callebaut Finest Belgian Chocolate ruby ‘RB1’ – the first ruby chocolate produced in Belgium by the Callebaut chocolate makers in Wieze – goes on sale in the country this April, while it will be available to other countries at a later stage.
To celebrate the imminent Belgian launch, RB1 was launched at a preview event today, attended by a handful of chocolatiers, and it immediately sold out.
RB1 offers chocolatiers and pastry chefs a new platform through which to express their artisanship and artistry, Callebaut states. Master chocolatier and Belgian chocolate champion, Marijn Coertjens states: “Without exaggerating: ruby is the most exciting thing to happen in the chocolate industry in decades. With ruby, you need to unlearn what you would traditionally do with dark, milk or white chocolate. This chocolate opens up a host of new ideas.”
Research shows that RB1 resonates strongly with a new generation of consumers – mainly millennials – who balance a healthy lifestyle with the quest for extreme pleasure. “Its salient colour and unique taste profile calls for new pairing options in both sweet and savoury delights”, says Mathieu Brunfaut, global group brand leader at Callebaut. “Now, offering ruby chocolate to artisans and chefs will unleash a wave of creativity that will lead to exciting new products and concepts for people to enjoy.”
Chocolatier and recent winner of the global medal of the International Chocolate Awards, David Maenhout notes, “It’s amazing how ruby pairs with ingredients such as Rosé Champagne, beers or even savoury ingredients. Ruby offers a completely new chocolate taste and colour and sensorial experience, with an intense fruitiness and fresh, sour notes.”