Milka joins Cocoa Life sustainability programme
Mondelēz International has announced that its chocolate brand Milka will join Cocoa Life, the company’s industry-leading sustainable cocoa sourcing programme.
This is part of the company’s aim to source all of its cocoa sustainably over time.
In August, Milka tablets across Europe will feature a new packaging design, displaying the Cocoa Life logo.
By the end of 2019, the company aims to have the entire Milka chocolate portfolio in Europe join the programme.
Other Mondelēz International brands are currently part of the sustainability programme, including Cadbury Dairy Milk in Australia, Canada, New Zealand, the UK and Ireland.
Hubert Weber, Executive Vice President and President, Mondelēz Europe, commented: "We’re extremely proud to see Milka, our largest chocolate brand in Europe, join Cocoa Life.
“We’re seeing great success with the program and, with this move, we’re taking another big step toward our goal of reaching 200,000 farmers and one million people by 2022.”
According to Mondelēz, Milka stands for quality chocolate and the use of the highest quality ingredients such as Alpine milk.
This brand promise is now supported by joining the Cocoa Life programme, as well as ensuring that no artificial flavors, colors or preservatives are used in the chocolate used in Milka products.