For the first time in 5 years, Tic Tac has launched a £1.5million campaign featuring a new TV creative, encouraging people to take on new experiences and ‘Open Up’.

The 30-second creative features Tic Tac Core (Fresh Mint, Lime & Orange, Strawberry Fields, and Mint Rush), and will run until mid-June.

With the tagline – ‘Open Up’ – the 30-second creative opens with a man and a woman sitting at opposite sides of a bench, in a busy park. As the man reaches for his packet of Tic Tac, the world freezes and Mr Tic Tac, a character created by the brand, strolls onto the scene.

Mr Tic Tac aims to encourage people to spark fresh connections, by being a “little more sociable” and opening up. The advert closes with the man offering the woman a Tic Tac and the narrator saying: “It’s time to open up.

Levi Boorer, Customer Development Director at Ferrero UK and Ireland, said: “Our new advertising campaign, which is the first on the core brand in five years, is a great reminder of the fun personality that the brand has, brought to life in a great character. The campaign really helps us to relate to our target market: anyone that is open to new opportunities. It’s the little gestures in life, like offering a Tic Tac, that enable those first connections between people, creating new experiences and friendships.”

This summer, Tic Tac is also creating an experiential pop-up in London, showcasing the brand’s iconic flavours with an immersive event – further details will be released closer to the time.