McVitie’s listed within UK top 5 chosen brands
McVitie’s has been ranked in the top 5 most chosen brands in Kantar Worldpanel’s 2018 UK Brand Footprint ranking.
McVitie’s owned by global snacking company, pladis is holding 4th place, ahead of Walker’s, Coca Cola and Cadbury.
The reports showed that McVitie’s was bought from supermarket shelves 291 million times in 2018, a 3% increase from 2017.
Now in its sixth year, Kantar’s Brand Footprint measures Consumer Reach Points to identify the everyday grocery brands chosen by the majority of shoppers, most often.
According to McVitie’s, its growth in the ranking is thanks, in part, to new product launches, including McVitie’s Digestives Thins, which holds the title of the Biggest Sweet Launch since 2010 with sales worth £17 million so far.
In pladis’s recently-released 3rd annual Biscuit Review, it was revealed the company’s share of the sweet biscuits category was up by 2.6%, buoyed by sales of McVitie’s.
James Turton, General Manager of the McVitie's Business Unit at pladis UK & Ireland, said: “McVitie’s has been baking biscuits for consumers for 125 years in the UK, and we’re delighted that so many shoppers continue to choose our snacks in supermarket aisles. As the number one brand in the category, we’re committed to ensuring that McVitie’s remains relevant to today’s ever-changing consumers, through both, our loved-brands and our new innovation.”