Kennedy’s explores $90,000,000 growth of Mzuri Sweets
After travelling 17 hours to Kenya, Kennedy’s Andrea Pluck explored Mzuri Sweet’s headquarters to find out what has driven the company to grow to be worth $90,000,000.
Mzuri Sweets is a leading confectionery brand based in Kenya, which was formed in 1998, distributing its products across Africa.
Ashish, Director at Mzuri Sweets, joined the company in 2006 which was $5,000,000 at the time. Over the next decade, Ashish and his three cousins, who are also Directors, have pushed the company to be worth nearly 18 times as much.
Ashish said: “There are about eight confectionery production facilities in Kenya – four large and four small – Mzuri is one of the largest.
“Everything started to change from 2006 onwards because we started to focus more on this factory.
“We have another factory down the road making shoes and this was our primary business.
“Nobody really took Mzuri Sweets seriously. Since 2006, we started to look at improving our equipment, facility and products, and here we are now.”
Ashish has since bought 100 acres of land not far from his current location in Mtwapa, a local town located in Kenya’s Kilifi Country.
With this expansion, Ashish and his cousins aim to become the number one confectionery brand in Africa.