Lindt rolls out “first-ever Asian flavour”
At this year’s Tax Free World Association (TFWA), Lindt & Sprüngli showed off its increased profile with a new range of Lindor products.
Lindt also introduced its Lindor turbo promotion programme and an extensive sampling campaign.
The latest addition to the Lindor family is the Lindor Matcha Limited Edition 387g, the company’s first-ever Asian flavour, exclusively for the Asian market.
It has a white chocolate shell infused with a matcha-flavoured filling, and is designed to appeal to Asian consumers’ fondness for matcha, as well as their love of chocolate.
Matcha is an Asian speciality – a traditional finely ground powder of specially grown and processed green tea leaves – and a flavour that is also growing in popularity among international travellers.
The launch will be supported with an extensive marketing package featuring Japanese decorative elements such as paper fans, tatami mats and matcha tea props, and includes trial offers, sampling campaigns, expansive PoS visuals and gifts of Japanese knot bags with purchases of Lindor Matcha.
The campaign will run for six months starting from mid-October at major airports & downtown duty free in the Asia Pacific region, including Singapore, Hong Kong, Bangkok, Osaka, Taipei and Malaysia.
Peter Zehnder, Head of the Lindt & Sprüngli Global Duty Free Division, said; “We’re delighted to be expanding our much-loved Lindor Limited Editions range with new Lindor Matcha, a flavour that is very much on-trend and will meet demand from growing numbers of Asian travellers.
“As a global brand, it’s vital that we consider the regional preferences of consumers. We’re confident Lindor Matcha will be a popular choice with duty free shoppers and help grow Lindt’s market share in the Asia Pacific region.”