American Heritage releases new brand identity
American Heritage Chocolate has announced its new brand packaging and identity.
The company, made by Mars Wrigley and developed in 2006, is introducing a new image which aims to develop their colonial roots, embracing and focusing on the cultural influence, history and global connection of chocolate.
Gail Broadright, Director Sponsorships and family properties, commented:"To emphasise chocolate's global, cultural influence, a story of connection that brings people together, spanning time and place, we are moving away from a singular, historical perspective to a more universal exploration of how this super food has impacted the world around us."
The new logo is a heritage tree which symbolises a flourishing cocoa tree, while the new tagline 'Savour the stories' continues to convey the message of its historical roots.
Along with new packaging, they are launching a new website, product formats and an updated recipe which encompasses the flavours and blend of indredients including: chilli peppers, vanilla and crisp orange which were available in the 18th century.
They have also continued their mission of education partening up with with National geographic to publish 'Great Moments in World History: Global Stories Where Chocolate Sparked Discovery, Innovation, and Imagination!'
Broadright adds: "We want to promote three key ways chocolate can be experienced and enjoyed: entertainment, creation and education. From the events we do with historic site partners and food festivals, to our website and social media programming that shares classic, international and innovative recipes, to our amusing, multi-media glimpse at the history of chocolate with our series 'A Day Without Chocolate,' we aim to bring chocolate to life in a variety of engaging ways."