Barry Callebaut opens second Chocolate Academy in China
The Barry Callebaut Group has opened its new office and its new Chocolate Academy center in Beijing with customers and distribution partners.
Both will provide better assistance to Barry Callebaut’s local customers with onsite training and application support. The company says that it latest investment reemphasises its continuous efforts in growing its presence in the region as well as an appreciation of the strategic importance of the Chinese market.
China has been a key target market for Barry Callebaut for over a decade. Back in 2008, Barry Callebaut opened a chocolate factory and a Chocolate Academy center in Suzhou, followed by a relocation of the offices and the Chocolate Academy center to Shanghai in 2010. The offices in Shanghai, which will continue to be the company’s head office in China, are currently being expanded.
The Beijing Chocolate Academy is the company’s 22nd Chocolate Academy globally. The Chocolate Academy centres are teaching and training centres for artisans and professionals who want to improve their skills in chocolate and learn about new trends, techniques, and recipes. In the last 10 years, more than 3,500 craftsmen in China have attended these events in the Chocolate Academy centre in Shanghai.
In Asia Pacific, Barry Callebaut already operates nine chocolate and cocoa factories and employs more than 1,800 employees. In the last 12 months, the company has expanded its sales operations in Australia, Indonesia and also in the Philippines, in addition to its existing sales offices in India, Japan, Malaysia, Singapore, and Thailand. Its second chocolate factory in Indonesia is currently being built in Rancaekek (near Bandung).