Introducing Jude's vegan oat-based ice cream
Jude’s, the independent British family run brand, has been dedicated to crafting the world’s tastiest treats since 2002. This October they are expanding their range with the introduction of two new vegan oat based ice creams, to ensure everyone can enjoy Jude’s. The new flavours are Vanilla Bean and Salted Caramel with more to follow 2020.
Jude’s new vegan range caters to those looking to reduce their environmental footprint. A study conducted by the University of Oxford* found that out of the milk alternatives, oat milk has one of the lowest environmental impacts (in terms of emissions, land use and water use) making it the perfect base for the new range.
Chow Mezger, MD of Jude’s comments: “We are excited to launch this indulgent range of vegan ice creams, so that Jude’s can be enjoyed by more people. We have been supplying many of the UKs best restaurants with vegan ice cream for a number of years and have been inundated with requests for this to be available more widely to be enjoyed at home. This is an exciting time for us as an ice cream maker. We’re finding more and more that consumers are open to a whole new world of possibilities as they start to think differently about their food.”
Jude’s new vegan oat-based range will launch in selected Sainsbury’s stores in mid-October. Expected RRP £4.50.