Kells’ reduced sugar blend helps bakers meet sugar targets
Today's consumers are becoming more health conscious and are looking for cakes that contain less sugar, but still have the same great taste. Alongside that, Public Health England’s sugar reduction targets mean that manufacturers are seeking ways to offer reduced sugar items which meet the required goals set out this year.
Using their in-house expertise, Kells have refined a number of technologies that allow them to make lower sugar cake blends, without compromise on taste and to help their customers meet the targets set out by PHE. Customers can come to them with their own recipes and by using Kells’ technologies, can offer bespoke blends that achieve the required sugar reduction.
For those seeking quicker options, their Crème Cake mix can be used to make a cake containing 14.5% sugar, which is 36% less than their standard Crème Cake mix. Bakers just need to add egg, water and vegetable oil to make a cake that is not only delicious but also has an excellent structure. The blend has no artificial sweeteners or oligosaccharide complications and can be decorated in the same way as their standard mix. Kells can also offer cake mixes that are flavoured for those seeking variety.
MD of Kells, Robert Mosse says “Across the industry, there is a growing trend to reduce sugar following PHE targets that were set in 2016. From this we are seeing numerous food manufacturers making changes to their food and drink products. This is why it’s so important for us to make blends that meet PHE standards, but that still look and taste great. With our expertise in innovation, we are always happy to help our customers on their bespoke needs, which also includes our reduced sugar range.”