Idris Elba joins Tony’s Chocolonely in fairer cocoa awareness video
Tony’s Chocolonely has launched a video to raise awareness of their fight against inequality and exploitation in the chocolate industry, narrated by Idris Elba.
Impact company, Tony’s Chocolonely, which is on a mission to make all chocolate 100% slave-free, has launched its first brand video to raise awareness of their fight for a fairer cocoa industry.
The video uses the concept of “fair versus unfair” and uses pop cultural references. Its manifesto is narrated by Idris Elba and is directed by music video director Helmi.
The film explains Tony’s mission to end exploitation of cocoa farmers, comparing it to the fairness we take for granted in Western culture with the inequality in West Africa’s cocoa supply chains, where there are over 30,000 cases of modern slavery and over two million cases of illegal child labour.