iba confectionery and baking fair announces virtual pre-event

To keep up with the industry’s needs during the uncertain times following the COVID-19 pandemic, iba has announced it will be launching a virtual event in addition to its trade show.

In light of the current restrictions as a result of the ongoing pandemic, iba has expanded its portfolio to include a virtual format – iba. CONNECTING EXPERTS.

The three-day virtual global networking event will take place 1-3 February 2021 to fill the gap of businesses opportunities.

The physical show is still set to go ahead on 24-28 October next year at Fairground Munich, Germany.

Project manager Cathleen Kabashi will be bringing together global experts for the new format, that will serve as a global meeting place and will be primarily aimed at the process and packaging technology market.

The focus will be on lead generation, knowledge transfer, product presentations, and networking. Exhibitors will present their new products virtually and via direct interaction, as well as maintaining and expanding business relationships, while attendees will receive business impulses that are now urgently needed – by means of moving images, high-quality content, and specialist talks.

Cathleen said: ‘We are constantly in contact with our customers, and we are aware of the strong need for exchange and the necessity of reliable, successful discussion platforms. Numerous innovations have emerged; the industry has adapted, and, as a result of the current situation, come up with new ideas for itself.

“The new format will gather international industry experts in February, setting the course for customer interaction and leads that can network at the first industry meeting point of the year. It will satisfy their pent-up demand digitally and securely.”