Mondelēz announces support to global plastic recycling efforts
Mondelēz International, Inc has announced its support for global efforts designed to increase recycling rates for plastic waste, including flexible films.
In addition, the company is calling for greater collaboration across the industry to develop and implement effective Extended Producer Responsibility (EPR) programmes to help create a more circular economy
Mondelēz is already supporting initiatives in markets that promote the circular economy and closed-loop recycling systems, when those programmes take account of flexible films. With engagements in approximately 15 locations, including Germany, France, Italy, Spain, Poland, the UK, Brazil, Colombia, India, the US and Australia, Mondelēz International’s EPR contributions cover markets that account for around 40% of its global revenue base.
In addition, the company is an active member of the US Plastics Pact, the UK Plastics Pact and a signatory to the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment.
Mondelēz International has also contributed to the European Brands Association’s (AIM) digital watermarking program, Holy Grail 2.0, and is one of several companies working with The Consumer Goods Forum on plastic waste.
Rob Hargrove, Executive Vice President of Research, Development & Quality for Mondelēz International, commented: “We need concerted and collaborative action to advance recycling systems that cater to flexible films, so that more of the light-weight, multi-layer plastics that are used in the confectionery and snacking industries can be economically and practically collected, reprocessed, and ultimately reused, instead of ending up in the environment.
The company has already made significant progress on its packaging recyclability targets, removing 65,000 tonnes of packaging from its portfolio between 2013 and 2020 and is on track to achieve its 2025 goal for 100% of packaging designed to be recycled with ~94% of all packaging already designed to be recycled.
All of the paper and carton board, and some of the rigid plastics and flexible plastic films, used by Mondelēz International is already designed to be recycled.
In addition, all fibre packaging used to store, ship and display its products around the world is sourced from sustainable sources, whether that be recycled or certified deforestation free.
Russell Dyer, Chief of Communications and Government Affairs at Mondelēz International, added: “Tackling the challenge of plastics recyclability will require unprecedented collaboration across industries, sectors and geographies, as well as between public and private organisations.
“A coordinated international response is needed, that aligns businesses and governments behind not only a shared understanding of the causes of plastic pollution but also the most effective processes and harmonised policies needed to address it.”