Fruit Salad chews with a twist
Tangerine Confectionery is releasing a twist on its iconic Fruit Salad chews with its new ‘Bunch of Bon Bons’ product, delivering the classic Fruit Salad taste in a new format.
The new Fruit Salad mini bon bons come in three assorted flavours and in two different pack formats: a 140g price-marked pack at £1, and a 180g pack retailing at £1.29 (MRRSP). Each pack contains an assorted mix of strawberry flavour, lemon flavour and Fruit Salad’s famous pineapple and raspberry flavour bon bons. Unlike traditional harder bon bons, these new sweets are soft and chewy.
The packaging for the new Fruit Salad ‘Bunch of Bon Bons’ uses updated and refreshed pack designs, and the new look draws from the archives of the Fruit Salad brand to deliver a retro and nostalgia-filled look and feel.
Emma Stanbury, brand manager at Tangerine Confectionery, says: “The bon bons market has grown at an incredible rate over the past year, and coupled with one of our all-time favourite brands, we know this refreshing new way to enjoy memorable Fruit Salad flavours will hugely appeal to sweet lovers of all ages.”
Fruit Salad ‘Bunch of Bon Bons’ will be available initially for convenience and independent retailers through wholesale channels.