Tangerine unveils seasonal product range
Tangerine Confectionery, a creator of retro confectionery brands, is introducing a new Sweet Champions tub as part of its range of products for this year’s Christmas period.
Launching in Tesco stores, the tub includes a selection of confectionery classics such as Dip Dab, Refreshers, Sherbet Fountain, Wham, Mojo Chews, Black Jack Chews, Fruit Salad Chews, Frosties and the new Refresher Softies.
Tangerine is also set to launch a range of seasonal stocking fillers, including an assortment of tubes: Wham Minis (105g, £1), Fruit Salad Softies (100g, £1), and Refresher Softies (103g). Also new to the range is the Jameson’s luxury chocolate gift carton (220g, £2), which combines the unique Raspberry Ruffles and Caramels, and capitalises on the success of the brand which has grown at 7% year-on-year. Another new launch is a Sweet Champions Selection Box (170g, £2), a first in the sugar confectionery market, which features six full sized retro treats.
The seasonal range is set to become a must-have collection of confectionery products for the Christmas period. The gifting items will be available nationally in a range of grocery, convenience stores and independent retailers.
Adrian Hipkiss, head of marketing at Tangerine Confectionery, says: “Our new products will resonate with fun-filled family occasions and celebrations and each SKU will offer the ideal opportunity for retailers to drive sales during what is by far the largest of seasonal occasions in terms of spend.
“Last year, the total seasonal treats market was worth £827m, up 16% in value terms since 2010, but down 13% in volume, demonstrating how the market has been affected by increased average prices, indulgence and premiumisation.”