Halloween makeover for retro favourites
Tangerine Confectionery, the creator of a wide range of retro confectionery brands, is introducing a new special edition for this year’s Halloween market.
The new Sweet Champions Halloween Lollies Pouch is a brand new product that will feature brands such as Wham, Fruit Salad, Refresher and Dip Dab. With the lollies sharing bags market growing ahead of the confectionery market at 1.7% unit growth, this assortment of chews and lollies is designed to deliver great category sales for retailers during the Halloween season.
Meanwhile, the Sweet Champions Halloween Assorted Bag – which was a success last year – is also being reintroduced. This pack contains a mixture of mini Whams (strawberry, sour apple & original raspberry flavours), Fruit Salad Lollies, Black Jack Lollies and Frosties cola sweets.
The packaging of both products features classic Halloween colours and graphics, the company states.
Adrian Hipkiss, head of marketing at Tangerine Confectionery, says: “Halloween has become the third biggest retail event behind Christmas and Easter. Halloween sugar confectionery is worth £6.4m and in the week of Halloween, it accounts for 14% of total sugar sales (just under £1m).
“Our eye-catching themed Sweet Champions Halloween Assorted Bag and Lollies Pouch are perfect for trick or treaters. They will also allow families and fans of retro favourites to buy a sharing bag of some of our best loved sweets to treat themselves and others.”
The new Sweet Champions Halloween Lollies Pouch comes in 300g bags priced at £2, while last year’s Assorted Bag will be offered in 200g packs priced at £1. Both products will launch in September 2016 in convenience stores nationwide and selected supermarkets.