New product launch for Lindt
LINDT & Sprüngli is to launch a limited edition LINDOR Mango & Cream flavour at the Tax Free World Association World Exhibition & Conference in Cannes during October. The new variety will be making its first global appearance exclusively in the travel retail channel.
Peter Zehnder, head of the Lindt & Sprüngli global duty free division, says: “This new flavour, of delicious white chocolate encasing smooth melting mango and cream, offers chocolate lovers a divine taste of tropical paradise. Mango is very much a flavour of the moment, and mango and cream is the perfect complement to the other flavours.”
The new flavour will be packaged in a yellow, limited edition 387g tube – designed, as a summer product, to look and feel fresh – and it will be promoted via the LINDOR Flavour Festival marketing initiative at various outlets. This will include live sampling of the new variety at airports around the globe.
The new limited edition will be available from February 2017 and can be seen on the LINDT stand Marine Village (R5 and R7) at Cannes.