New products and investment for Tic Tac
Tic Tac is set to benefit from a heavyweight above-the-line campaign spanning TV and VOD, as part of Ferrero’s continued brand support.
The major investment will support a rebrand campaign, including new packaging across all formats and flavours from January. The new look aims to improve visibility, appeal and relevance for shoppers.
Furthermore, Tic Tac continues to drive innovation and unique products into the category, and this September, will introduce two new products – Mint Rush and Winter Warmers limited edition flavours:
– Mint Rush is being launched following insight that 55% of sugar confectionery shoppers consume mint flavours. The new variant consists of a unique combination of two intense pills; Smooth Mint and Fresh Rush. Available from October, the Smooth Mint flavour is designed to offer a refreshing and clean flavour, whilst Fresh Rush ensures a long lasting wave of freshness.
–Winter Warmers, made up of Sweet Mint and Spicy Orange, incorporates a twist on Tic Tac’s core classics flavours. The special edition packs will be available to retailers from September and are set to drive incremental sales by recruiting new shoppers outside of the core Tic Tac range.
Levi Boorer, customer development director at Ferrero, comments: “We know our target consumers have a great affinity with Tic Tac and this year, in true Ferrero style, we are making a heavyweight investment to support the brand ensuring Tic Tac is completely unmissable at every touchpoint.”
“In addition, Tic Tac has a great range of flavours that cater for multiple tastes and we’re excited to announce the launch of two new flavours that are sure to recruit new shoppers to the brand. As with all Ferrero products, we want to make sure retailers know how to stock Tic Tac and to make the most out of their Tic Tac sales, we recommend retailers treat newcomers as incremental SKUs to the core range.”
Tic Tac, a major brand in Ferrero’s portfolio, is currently worth £26.4m and is the ninth biggest brand in sugar confectionery.