Schubert renames subsidiaries
Gerhard Schubert has renamed two of its subsidiaries. Effective January 1, 2016, IPS International Packaging Systems in Crailsheim was renamed Schubert Packaging Systems, while Schubert + Edelmann in Bartholomä was renamed Schubert Fertigungstechnik.
“This rebranding initiative is a reflection of our ongoing corporate growth. It underlines the Schubert brand’s position in the market and the international strength with which we pursue our business objectives – not only as a leading machine manufacturer, but as an entire group on the worldwide market,” explains Gerald Schubert, managing director of Gerhard Schubert. On October 1, 2015, the Schubert Packaging Automation and Schubert Packaging Systems subsidiaries in the US and Canada were brought together under the Schubert North America name.
For over 40 years, IPS (International Packaging Systems) has offered customised, supplier-independent machine solutions in the field of final packaging. For many customers, the 100% subsidiary of Gerhard Schubert is a reliable partner that considers engineering processes from an integrated perspective, thereby providing significant added value to customers. “We are part of the Schubert Group of companies and we want to communicate this even more clearly in the future,” comments Olaf Horrenberger, the company's CEO. As a clear reflection of this affiliation, IPS will operate under the Schubert Packaging Systems name as of now. The engineering service provider employs a staff of 55 at its Crailsheim location and generated sales of €54.2m (£42m) in 2014.
The renaming strategy also pertains to Schubert + Edelmann, which has been part of the Schubert Group since 1977. In 2014, Schubert + Edelmann contributed €7.7m (£6m) to the group’s sales with a staff of 78. The company plays a key role in the high level of vertical integration of Gerhard Schubert. In order to communicate the company’s vital position within the group both externally and internally, Schubert + Edelmann has been operating under the Schubert Fertigungstechnik name since January 1, 2016.
At its plant in Bartholomä, the company manufactures individual parts and small-series products made of metal and plastics for a variety of industries such as fixtures, ophthalmics and aviation. Its main client is Gerhard Schubert, with about one million parts a year.