ISM Coverage – 80 Exhibitors to converge on the French pavilion
With ISM 2016 now just a day away, we conclude our preview coverage with a look into what visitors will find at the France Pavilion...
Französische Süßwaren, the France Pavilion, will see more than 80 exhibitors from the country come together to present the diversity, innovation and trends of French confectionery products.
With the backing of the French Ministry of Agriculture and Food and the Alliance 7 federation, France is this year’s featured country at the trade fair. One hundred French producers will convene in Cologne to present an extensive range of confectionery products. 81 of these will exhibit on the French Pavilion, a collective stand spanning some 1,070 square metres, where exhibitor numbers reflect an impressive 20 percent uplift on 2015.
Whether it be alternatives flavours, innovative packaging or new product lines corresponding to current consumer trends, the French producers will present a multitude of high quality sweet products that are well grounded in French culinary traditions. Indeed, the sweet specialties are an important part of regional and national culinary heritage. Thus, the French sugary products industry has more than 80 kinds of biscuits and cakes, more than 600 regional candies and sweets, a variety of chocolate products, as well as a wide choice of types of honey.
Thirteen French innovations will be on display in the New Product Showcase. According to Alliance 7, the federation of specialised groceries and nutrition products representing more than 320 companies, exhibitors will represent the current trends from France for sugar products; including pocket-sized packaging, do-it-yourself products, and biscuits for breakfast as individually wrapped cookies. Visitors will revel in new and classic products endorsed by companies that manufacture biscuits and cakes, confectionery, chocolate and honey.
Programme of events
Organised by the Alliance 7 federation, retailers and importers can also expect a packed programme of informative and engaging events. Visitors can participate in cooking demonstrations making legendary calissons from Aix en Provence, one of the oldest almond paste, sugar and crystallised fruit sweet delicacies from Provence. Another highlight on the collaborative stand will be a replica, 2m-high Eiffel Tower, constructed using an assortment of traditional French biscuits. The region of Burgundy will present decorative honey pieces, while chocolate producers will sample cocoa bean products.
Reception Stand at the ISM: Hall 4.2 Stand F40