Nutella's major pancake campaign
Nutella is investing in a new £1.3 million ‘Pancakes Love Nutella’ campaign in the build-up to Shrove Tuesday, on February 28th 2017.
The company’s initiative will be across social channels to on-pack messaging and fun POS displays.
Sales of Nutella grew by 8.6% last Pancake Day, and representing 40% of the spread category’s growth.
Levi Boorer, Customer Development Director, Ferrero, said: “Our ‘Pancakes Love Nutella’ campaign is all about encouraging people to embrace the fun and enjoy the occasion. There is huge brand love for Nutella and with nearly half of shoppers buying into the brand at this occasion, we know it’s a favourite with shoppers. The ‘Pancakes Love Nutella’ song is so catchy that you can’t help but associate Nutella with Pancake Day. We’ve been focusing on Pancake Day for years now and we’re confident that yet again, Nutella is going to be at the heart of the occasion.