10 strategies for success in healthy snacking
A growth in the number of new snacks launched between 2010 and 2017 means that healthy snacking is now an “intensely competitive and crowded space”, according to a new report from New Nutrition Business.
The report, ‘Strategies in Healthy Snacking’ outlines 10 strategies for success in healthy snacking, which is illustrated with 15 case studies of healthy snacking brands in the US and Europe.
Author of the report, Julian Mellentin says that “companies have to work even harder to create a product that brings a real point of difference for the consumer” and that “creative NPD and innovation are key for success in snacking”.
Mellentin goes on to say that the businesses that are proving successful are the ones that are creating new markets with differentiated snack concepts, “often using new ingredients and processes, and selling them under new brands and messages”.
Leveraging technology has been noted as helping new snack concepts become a success, by providing new ways of processing natural ingredients and new packaging technologies.
The report also notes that consumer ideas about what is healthy are becoming more diverse, creating a “wealth of white spaces for new snack products”.
A key piece of advice outlined in the report is that it’s important that companies look hard at which strategies have proven successful for snack brands and which ones they can apply to their business.