Kennedy's Editor calls for a ban on sugary cereals
According to recent UK National Diet Nutrition Survey school children in the UK consume more sugar from breakfast cereals at 29% than confectionery products at 21%. The report also identifies that now 30% of school age kids in the UK are overweight or obese.
Angus Kennedy Author of Bittersweet and editor of Kennedy's Confection magazine is calling for a ban on certain food products that are allowed to be classified as a 'breakfast cereal'.
Kennedy added. "Parents give their kids cereals trusting producers to provide a healthy start for their kids to the day. Some cereals have more sugar in them than confectionery products at 30g per 100g. That's Not a breakfast cereal in my opinion. That is a confectionery product. Cereals should not be alowed to be classified as a 'cereal' after they go over 30% sugar. Where is the regulation? Why isn't anyone doing anything about it? Is it any surprise kids are overweight?
He added. "If a wine has more alcohol they must call it a spirit, if a food goes over 30% sugar is should be called confectionery. This is misleading and unfair on parents that are feeding their kids a glorified form of candy in the morning."