Children have consumed 18 years’ worth of sugar
By the time children reach their 10th birthday, they have already exceeded the maximum recommended sugar intake for an 18-year-old, new research shows.
The research, conducted by Public Health England, concluded that this is based on total sugar consumption from the age of two.
The figure comes as a new Change4Life campaign launches, which aims to help support families to cut back on sugar and tackle growing rates of obesity.
While children’s sugar intakes have declined slightly in recent years, they are still consuming around eight excess sugar cubes each day, equivalent to around 2,800 excess sugar cubes per year.
In May 2018, PHE published progress against the first-year sugar reduction ambition of 5%, which showed an average 2% reduction in sugar across categories for retailers and manufacturers.