Birds Bakery supports WellChild’s work for seriously ill children
WellChild is proud to have been chosen as charity of the year 2019 for Birds Bakery, the East Midlands based company, which is celebrating its centenary year this year.
The staff at Birds will be working hard throughout the year on fundraising efforts for WellChild and fellow charity of the year SSAFA, an Armed Forces charity. They hope to raise an incredible £100,000, split between the two charities, to mark their one hundred years in business.
Fundraising activities for the chosen charities include sales of Bird’s specially created gingerbread hands which go on sale this weekend, collection tins in stores, a carrier bag levy donation, family events in stores and other seasonal activities.
WellChild carries out extensive work around the East Midlands area; where Birds Bakery is based.
There is a WellChild Children’s Nurse’s based at Derby Children’s Hospital who cares for seriously ill children from throughout the area working to get them out of hospital so they can be cared for at home with the right support. WellChild has also carried out Helping Hands projects throughout the East Midlands where teams of volunteers go into family homes and work to transform gardens and bedrooms to make them comfortable for the needs of children with serious illnesses.
Birds has 62 bakery shops spread throughout the region, it is a family firm which has been baking since 1919 and serves more than 20,000 customers every day.
WellChild Chief Executive Colin Dyer comments: “We are delighted to be a charity partner of Birds Bakery, particularly during its important centenary year and we would like to thank the firm, its employees and customers for their kind support. All the money raised for WellChild will fund our work to help seriously ill children and their families across the UK.”
Mike Holling, Sales and Marketing Director from Birds Bakery said: “We are really excited to be supporting such a great charity such as WellChild and we look forward to working with the team throughout the year, we are already launched the sale of our Gingerbread hands which are available in all stores”.
The charity provides a team of WellChild Children's Nurses who work with families across the UK to ensure that children with complex care needs can leave hospital and return home to their families. Through their Helping Hands scheme, WellChild enlists the support of volunteers to tackle practical projects in the homes of sick children. WellChild exists to give this growing population of children and young people the best possible chance to thrive: safe at home, together with their families. The charity is wholly reliant on the support of individuals and organisations. To make a donation, visit wellchild.org.uk/donate.