iSM: Tunnock’s - a rich history and a bright future
Stand J039, Hall 4.2
Based in Uddingston, Scotland, Tunnock’s have been producing quality products for the food industry since 1890. Headed by the grandson of Thomas Tunnock (b.1865), the family business has been a staple name in the confectionery industry with well-known products names such as Teacakes, Caramel Wafers, Snowballs and Caramel Log Biscuits to name a few.
Tunnock’s commitment to investing in the latest innovation and technology has enabled the company to now produce in excess of 500 million biscuits annually - which is just as well given that they now export to over 30 countries. Long established export markets such as Saudi Arabia are now very mature for Tunnock’s and couple that with the fresh retail strategies in Australia, Canada and the USA, there is no doubt that Tunnock’s demand is higher than ever.
As a beloved distributor of sweet treats for over a century now, Tunnock’s have been continuing to adapt and expand into the 21st century and are set to bring traditional values with modern approaches to ISM’s 50th anniversary. With their recent innovation of bite size Caramel Wafers performing so well, Tunnock’s have now launched bite size Caramel Logs too. Both of which are now available in eye catching pouches, which will be on display at this year’s iSM.
Sir Boyd Tunnock’s Knighthood
Becoming one of the UK’s most recognisable confectionery treats, the creator of Tunnock’s teacakes, Boyd Tunnock, received a knighthood at Buckingham Palace on 21st November 2019 for his services to business and charity.
The 86-year-old, who runs the family-owned business in Uddingston, South Lanarkshire, revealed that The Queen prefers his snack over the caramel wafer, invented by his father. Sir Boyd said: “She said she prefers the teacakes and I said I'll send her some over!”
The chocolate-coated marshmallow on a biscuit base was designed by Sir Boyd in 1956.The caramel wafer made up of five layers of wafer, four layers of caramel and fully coated in chocolate, was created by Sir Boyd's father Archie in 1952.Sir Boyd jokes: “I prefer the caramel wafers but only because we make more money from them.”
New export manager
Thomas Tunnock hired Kevin Hayes as Export Manager in October 2019 as a replacement for the retiring Mr Alan Burnett, who had been at the helm for some 16 years. Bringing over 13 years’ experience in sales functions ranging from the technology sector to textiles and food exports, Hayes has been managing sales of Scottish made goods to overseas markets successfully for over six years, specifically in textile products and Scottish Salmon.
“I am incredibly excited to begin my journey at Tunnock’s, to build upon the solid foundations the Tunnock’s family have laid in key markets worldwide and continue to develop our presence on the global stage,” says Hayes.
Export sales in Tunnock’s now account for 20% of the company’s turnover with recent growth coming from strong existing markets which have benefitted from now having the ability to better keep up with consumer demand since the factory extensionandfresh approaches in some of the company’s existing markets have led to new high-volume sales channels opening with national retailers in a number of territories.
Hayes concludes: “You cannot fail to be impressed with the rich history of success this family business has achieved in export markets, the loyal relationships they have developed over many years with fantastic overseas partners and the drive the company has to develop and grow market share for the Tunnock’s brand.”