Petit Melo takes silver at ISM New Product Showcase

At the ISM trade show in Cologne, Belgian Chocolatier Vandenbulcke won the second place in the New Product Showcase award with its latest creation: Petit Melo. The award rewards the most innovative product or packaging. The independent jury takes into account design, taste and sustainability. There were 189 participants in the New Product Showcase. Other winners are Dr. Karg's Bio Linsen-Snacks and Lakritz Coooky.

Sustainability is key

With Petit Melo, Chocolatier Vandenbulcke focuses on quality, originality and sustainability. This is fully in line with their new strategy. For example, they only use sustainable and responsible chocolate. Moreover, the chocolatier

created Bulckies World, a series of initiatives that benefit the chocolate product, environment, people and society. For example, the chocolatier strives for 100% recyclable and ecological packaging and all cardboard bears the FSC label, as is the case with Petit Melo. In addition, the company limits waste and production surpluses to an absolute minimum.

"We are very proud to be in second place at the ISM fair's New product Showcase. This is one of the most important events of the year for us and the chocolate business," said Jelle Vandenbulcke, CEO of Chocolatier Vandenbulcke. "It is the reward for our team's hard work over the past year. It is also a confirmation for us that with our new strategy, which is fully committed to the quality and sustainability of the product and the world around it, we made the right decision."

Golden classic with a modern twist

The classic melo cake has been undergoing a revival for a while. But until now, artisanal melo cakes and melo pralines were only available through boutiques or in limited edition. Chocolatier Vandenbulcke wants to change that as Petit Melo is widely available. Petit Melo pays tribute to the classic melo cake by turning it into a unique small praline with a modern twist as it comes in four surprising flavours: Raspberry, Hazelnut and Vanilla with milk chocolate or dark chocolate. All this comes in a fresh, modern packaging that could also seduce the jury.