Uncle Joe's Mint Balls launches commemorative VE Day tin to help Veterans' Charities
Premium sweet brand Uncle Joe’s Mint Balls has launched a commemorative tin to mark the 75th anniversary of VE day and raise money for the country’s war veterans. The Uncle Joe’s special edition will be launched at the annual ISM international sweets and snacks industry trade fair in Cologne from February 2 to 5.
The Tommy Tin is named after Uncle Joe’s worker Tommy Bennett, who helped ensure front line forces had a regular supply of Mint Balls before joining the war effort himself with the RAF. It also honours the British troops who fought in the war and who were nicknamed Tommies.
The commemorative tins come in two special designs for customers to collect and 20p from each sale will go to armed forces charities across the UK. John Winnard, Joint Managing Director of Uncle Joe’s, said: “Here at Uncle Joe’s we are very proud of the role our Mint Balls played in boosting morale during the Second World War.
“Our sweets were taken to the front line by members of the armed forces from across the country and provided a welcome taste of home in the trenches, on-board ships and for those patrolling the skies.
“Indeed, the role of Uncle Joe’s Mint Balls was deemed so important that one of our own, Tommy Bennett, the firm’s only remaining sugar boiler, was granted a six-month leave of absence from the Royal Air Force so he could train up his female replacement and ensure production continued.
He was later to recall: "One week, I was boiling toffee and the very next, I was bombing the enemy in a Lancaster. We are delighted to be marking VE Day with this, our commemorative Tommy Tin, and donating 20p from each sale to armed forces charities across the UK.”
This year’s VE Day on May 8 will mark 75 years since the guns fell silent at the end of the war in Europe. To commemorate this important time a three-day international celebration that will take place across the UK from May 8 to May 10.
Uncle Joe’s Mint Balls are made by Wigan-based William Santus and Co Ltd, a privately-owned traditional sweet company that was established in 1898. The ownership has been passed down through the family generations.
The Mint Balls are still manufactured using the same traditional methods as when Mrs Santus originally made the sweets in her kitchen in 1898. In April last year HRH Prince Charles enjoyed a tour of the Uncle Joe’s Mint Balls factory in Wigan to celebrate the centenary of The Toffee Works.
He saw how the sweets were manufactured and met Joint Managing Directors Antony Winnard and John Winnard MBE, the great, great nephews of the company’s founder, William Santus. The completely natural “secret recipe” has been passed down through the family generations. Uncle Joe’s Mint Balls contain no artificial additives or colours, they are GM free, gluten free and are suitable for the vegetarian/vegan market.