New SMOOBEES range from Puratos UK
Puratos has launched SMOOBEES – a new sensorial, visual and taste experience in patisserie. The concept has its origins in molecular gastronomy, where chefs have experimented with capturing flavours in spheres, in order to create new sensorial experiences for consumers. SMOOBEES are soft spheres of flavour offering taste and texture in every bite.
Taste is the number one criteria for consumers when buying patisserie & pastry and chocolate, our recent Puratos Taste Tomorrow trend report revealed that texture is a key element of taste. 64% of people saying they like to try food offering a different mouth-feel. SMOOBEES have translated this trend into a real world innovation that can easily be used in a professional baking environment.
Appearance is important too, with consumers increasingly wanting to be wowed and share ‘instagrammable’ foods on social media, SMOOBEES give a whole new visual to products, with their unique structure and bright fresh colours they stand out to consumers.
Adding fillings, fresh fruit or other inclusions to cakes can often be technically challenging for manufacturers (for example the need for injection equipment, frozen storage, bake stability, …). Puratos’ latest innovation addresses this challenge: SMOOBEES offer manufacturers a new creative playground to explore, without having to adapt their production processes. Moreover, while other inclusions can dry out products over time, SMOOBEES add extra indulgence, freshness and moist, flavourful pockets to every bite of cake. With SMOOBEES, Puratos strikes the perfect balance between innovative texture and classic taste.
Soft and creamy, with an indulgent ‘melt in the mouth’ texture, SMOOBEES are available in Blueberry, Lemon and Caramel flavours. Each variety are suitable for vegans, natural and the fruit options contain up to 30% fruit. SMOOBEES can be used in a variety of cakes and baked goods, they’re mix and bake stable and require no new equipment – meaning bakers and manufacturers can easily substitute them for flavours used in existing processes.
Victoria Forward, Application Specialist Industrial Patisserie, Puratos UK comments; “Our patisserie expertise and passion at Puratos means we have been able to adapt an idea which has its roots in molecular gastronomy, to the needs of patisserie producers. We have developed a uniquely creative and fun inclusion solution in SMOOBEES, which is light and airy, yet creamy and indulgent – certain to delight today’s and tomorrow’s consumer.