Uncle Joe's start early production of Autumn range
Uncle Joe’s has started the annual production of treacle toffee early, after people’s plans for post-lockdown celebrations led to increased orders for the autumn favourite.
Bosses at Wigan-based William Santus and Co Ltd, which produces the iconic Uncle Joe’s Mint Balls, said they believed the rise in demand was down to people viewing Halloween and Bonfire Night as the first chance to hold a party since March.
Uncle Joe’s sold 3.7million pieces of treacle toffee last year and the company records 90 per cent of its treacle toffee sales in the six weeks leading up to Bonfire Night and Halloween.
John Winnard MBE, Joint Managing Director of Wigan-based Uncle Joe’s, said sales were also boosted by the increased popularity of Halloween and the company’s newly-introduced clip strip packs, which allow the toffee to be sold from aisle ends and where there is limited shelf space.
He said: “We signalled the start of treacle toffee production around a month earlier than usual in response to a large order from a national high street retailer and several other enquiries and orders.
“Now that the Government has started to ease lockdown restrictions people can see a time in October and November when they will be allowed to get together and have some fun to tie in with Halloween and Bonfire Night, and retailers are looking to ensure they meet demand.
“We are planning production accordingly and asking people to get their orders in as soon as possible.
“At one time treacle toffee was seen as a favourite in the North of the country but we are definitely seeing an increase in demand from other areas too.”
William Santus and Co Ltd, a privately-owned traditional sweet company that was established in 1898 and the ownership has been passed down through the family generations.
Just like its famous Mint Balls, Uncle Joe’s treacle toffee production dates back to when the company was first launched.
For more information on Uncle Joe’s Mint Balls and other products in the range, including a video of the production process: www.uncle-joes.com