Major rebrand of Givaudan’s Flavour division
Global flavours and fragrances company Givaudan has announced that it will be delivering a rebrand to reflect its expanded product offering.
From now on, the Flavour Division will be named Taste & Wellbeing to highlight “its global leadership position in flavour and taste, while signalling the expansion of the business into adjacent spaces”.
The new name will reflect the company’s aim to create “healthier and happier lives, with love for nature”.
Louie D’Amico, President Taste & Wellbeing said: “Over the past five years, we have expanded our portfolio in a significant way, complementing our industry-leading flavour and taste capabilities with an outstanding offer of natural functional and nutritional solutions.
“This new name captures this expanded portfolio and the value we bring to customers by going beyond great taste, to crease more complete future-facing food experience.”