Nestlé and Dawn Foods partner up for product innovation
Nestlé Professional® and Dawn Foods have signed a long-term contract for co-branding cooperation in the EMENA Region (Europe, Middle East & North Africa), partnering in product innovation for a range of sweet bakery products.
Dawn Foods will be creating a range of bakery goods made with ingredients from Nestlé to bring consumers “new, innovative experiences”.
The first product to be launched will be a soft muffin with a KITKAT® taste, filled with milk chocolate and covered with KITKAT® topping.
To make recognisable to consumers, the muffins are wrapped in branded “Made with KITKAT®” cups and will be supported with in-store promotional materials.
Vincent de Clippele, Head of Nestlé Professional EMENA, said: “We selected Dawn Foods as our EMENA partner because of the high quality of their bakery products, their capability to convey our brands experiences to the consumers, and their leading position in the sweet bakery industry.”
Steven Verweij, President, Europe & AMEAP, Dawn Foods, added: “Dawn Foods and Nestle Professional® have agreed a long-term commitment to co-design new bakery products that carry the essence of the brand by combining state of the art bakery mixes with the best branded ingredients.”
The co-branded products will be available for bakery channels, quick service restaurants and other locations across Europe, Middle East & North Africa regions.