Barry Callebaut opens new chocolate academy in China
The Barry Callebaut Group has announced that it is opening its fourth office and third Chocolate Academy Centre in China, at Shenzhen.
The new office in Shenzhen includes a state-of-the-art Chocolate Academy Centre, the third in China and the 23rd globally. This new academy will enable artisans, pastry chefs, confectioners, bakers and caterers to create the chocolate delights “of tomorrow”.
Currently, Barry Callebaut has a local factory in Suzhou, sales offices and Chocolate Academy Centres in Shanghai, Beijing, to which it now adds Shenzhen.
In the last 12 years, more than 5,000 craftsmen in China have attended training and demonstrations in the Chocolate Academy centre’s in Shanghai and Beijing. The centres have recently hosted several online learning sessions in Mandarin on topics such as home baking, which have attracted more than 130,000 viewers since February 2020.
Ben De Schryver, President of Barry Callebaut Asia Pacific, said: “I am excited about the great growth potential China offers. The inauguration of the new office and the Chocolate Academy Centre in Shenzhen is part of our continuous expansion in China and another milestone in our successful growth story which started here 12 years ago.
“The state-of-the-art facilities will help us to meet the growing demand for high-quality chocolate creations and serve our customers better. We will continue to invest in our business and strengthen our collaboration with food manufacturers and artisanal customers in China.”